Why Ashwagandha?

Tune Out the Noise. Tune Into You.

The world is full of everyday stress, but sometimes the constant bombardment of media, messages and traffic can be overwhelming. You can’t ignore the world, but you can tune out the noise for a bit with powerful, extra-strength ashwagandha. It’s safe, all-natural and has been used for centuries to reduce stress.*

Where did ashwagandha come from?

Ashwagandha (Withania somnifera), also known as “Indian Winter cherry” or Indian Ginseng,” is an evergreen shrub that’s found in India, Africa and parts of the Middle East.

Ashwagandha has long been used in Ayurvedic medicine to increase energy, improve overall health and reduce inflammation, pain and anxiety. Ayurvedic medicine is the traditional medicine system in India. It is a healing tradition that uses nutrition, exercise, mindfulness practices and herbs to promote balance between the body, mind, spirit and the environment.    

Why is ashwagandha so popular right now?

Well, a stressful time calls for super-relaxing methods and remedies. Ashwagandha seems to fit the bill for those who prefer herbal medicines for a number of reasons.

Modern life is full of stress triggers. And that stress contributes to physical and mental illness and look for ways to feel better. A healthy lifestyle that includes regular exercise, a good diet, routine mindfulness practices and adequate sleep is key to building the resilience to respond and recover from stress. 

However, many people need additional, short-term support.

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